Better to Upload a Youtube Video or Upload to Facebook

When you think of online video marketing, well-nigh of united states instantly think of YouTube every bit the dominant player in the industry. Between its i billion users and robust features for marketers, it's honestly no surprise that YouTube has long been the leading video distribution platform. When you gene in the numerous benefits that video marketing presents advertisers, it's also no wonder why more and more businesses are getting into the video content game.

What'south interesting, however, is how rapidly Facebook has become the second largest referral source for online videos. In fact, according to a study conducted past social media software and analytics company Socialbakers, of 180,000 video posts across twenty,000 Facebook pages in 2014, content marketers had increased straight loading videos onto Facebook past 50% from January to June. Since the implementation of the auto-play feature in the Facebook News Feed interaction with video content has changed, and everyone knows it.

In a way, this shouldn't be all that shocking. Videos are a slap-up style for marketers to gain more attention and increase conversions since they can inform and entertain visitors. Viewers as well love to share videos – 92% of mobile video viewers share videos with others! In that location are too some really appealing benefits of using Facebook for video marketing.

• Shareaholic found in October 2014 that Facebook drives four more than times the traffic to websites than Pinterest, YouTube, Twitter, Reddit, Tumblr, and Stumbleupon.
• Facebook has more than 500 million agile users, which makes it the second most trafficked website in the world.
• Co-ordinate to comScore, Facebook is the most popular social site for mobile users with 24% of users spending their time there.
• Facebook is the leading social login with 46%, Google was second with 34%.
• The average American spends 40 minutes a mean solar day checking their Facebook feed – that's more fourth dimension than they spend with their pets!
• Facebook ads tin help increase e-mail offers.
• Users tin can tag Facebook friends in videos, which means Facebook has some useful keyword encoding capabilities.
• Appointment with videos on Facebook has changed since they implemented auto-play features that get user's attending.
• Facebook videos are easy to share with friends (who statistically love sharing them!)

For the last year, Search Engine Journal has likewise noticed an increase in video uploads on Facebook. More interestingly, we also heard rumblings from numerous sources that Facebook was favoring native video uploads over third-party video embeds like YouTube. This prompted us to acquit a report that compared the same video content equally a YouTube video embed and native video upload on Facebook.

Hither'south How We Did Information technology

The study began by selecting 3 split Facebook pages that had a sizable following – Search Engine Journal (124,000), Stunning and Interesting Facts (256,000), and Did You lot Know (591,000) – and choose seven videos that we felt would exist perfect for each folio. This would total 21 videos and 42 Facebook updates altogether.

We so created a schedule where we uploaded the same videos at the same fourth dimension, on the same accounts, for both native video uploads and YouTube video embeds for two weeks. Half the updates began with the native video uploads, with the other half starting with YouTube video embeds. We did this simply in case if that impacted an individual's conclusion to engage or like the video afterwards noticing information technology for a week.

The native videos resulted in:

• 814 likes
• 168 shares
• 104 comments
• 181,760 people reached

The third-political party video embeds, which include YouTube, came out to:

• 342 likes
• 63 shares
• 14 comments
• 88,950 people reached

Then, plain the theory that Facebook is prioritizing native videos over third-party video embeds, seems to exist right – at least when compared to YouTube. According to our study, we discovered that on average, native videos achieve two.04 times more people, receive 2.38 times more likes, 2.67 times more shares, and 7.43 times more comments.

Facebook Native Video Tips

If you want to give video marketing a try on Facebook, yous're going to need to study up on the best practices that Facebook expects to see. You'll want to empathize the right files and sizes Facebook requires, know how to properly convert them, video quality, and other troubleshooting bug. In addition, yous'll obviously need to sympathise the creative aspects of motivating people to click on the play button, so let'due south jump right in and discuss them:

Have the Right Video Length

In the Socialbakers written report mentioned before, they came to a very interesting tidbit that you lot'll desire to keep in heed as you start shooting video content: go on it brusque! As in, nether 30 seconds – 22 seconds to be exact is the number you desire to shoot for, as the written report determined that videos at that length had the best completion rate (in other words, viewers who watched over 95% of the video did and then more at that length). The challenge here is to learn how to get the point beyond to your audience in that short menstruum of time.

Create a Simple Ad

Creating video content can be time consuming, so figuring out the right formulas to creating content that is going to motivate your audience to take action is crucial. A great way to test this is when you lot're just starting out to use Facebook'due south video advertisement feature to go targeted viewers to scout your videos right away. Only similar regular ads you'll be able to target their interests, behaviors, age, gender, and location across every device.

Optimize Your Videos

So you but shot and edited the greatest video for your business ever created. How are you lot going to go fans and friends on Facebook to turn the volume up and actually watch it? With all the content existence consumed every day yous've got to have your copywriting skills down pat. Brand sure you exercise your best to optimize the post-obit information when uploading your videos.

• Write a cracking title – ask yourself "what would make somebody watch this?" Your videos should be helping entertain or solve a problem so learn how to peak their interest.
• Keywords – pretty self explanatory, but some of united states of america need reminders that Facebook also has a search engine. Are yous including keywords properly?
• Description – don't exist lazy when information technology comes to your description. Likewise many people get excited during the uploading procedure that they forget to add together key additional information here to entice views.

Make Quality Videos Your Audience Wants to See

Lastly, y'all need to understand how to make videos your audition actually wants to watch. What is the purpose of your video? Do your due diligence and discover out what your competitors are doing, or ask existing customers what kinds of content they'd like to see. Some themes to consider include:

• Informational – e'er a go-to in content marketing. Create how-to videos that show people how to complete a single chore, and create them en masse to both solve problems and show that you are an expert at what you exercise.
• Educational – in addition, you can use video to teach others simply similar you would in a classroom. Whiteboard and green screen videos are unproblematic, simply constructive ways to abound the minds of your audition.
• Entertaining – Take fun and create something funny or amazing that will get people to smile and share with others. Only make sure information technology fits your brand and marketing strategy and you'll have a win-win video on your easily.

Conclusion

For marketers and advertisers, information technology'due south obvious that video has go ane of the most interesting, and viable, marketing options for businesses. While traditionally nosotros turned to platforms like YouTube, Facebook has at present seemingly inverse the game by favoring native video uploads over 3rd party embeds. And, considering Facebook remains the largest social network in the world with over 1.4 billion users, information technology but makes sense that you non merely upload videos directly onto Facebook. Even so, to get the well-nigh out of information technology, you lot must too make sure that the videos appealing to your Facebook audience.

If you lot're a marketer or advertiser, have you noticed something similar?

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Source: https://www.linkedin.com/pulse/why-you-should-upload-videos-facebook-7x-more-engagement-baker